Why Everyone’s Going Raw

Raw seems to be a word circulating the health industry recently. However, it’s starting to make waves in the fashion industry, denim to be specific. While raw denim has been around for years, decades even, we were surprised to find that most of our friends had never heard of it. So let’s have the conversation of why raw brands are popping up everywhere, and more importantly, why you don’t know about something so beautiful.

The more you wear it the more beautiful the piece becomes

Raw done well is the most beautiful way to wear denim, because the more you wear it the more beautiful the piece becomes. However, raw denim is not for the faint of heart. Owning a raw denim piece and waiting to wash it, and allowing it to eventually take shape requires patience, dedication and conviction. Most of people don’t have with their friends let alone their jeans. Choosing raw denim over pre-washed denim, is like making a home cooked meal, adding in extra spices to turn up the heat and slow roasting it to perfection as opposed to popping a frozen dinner in the microwave. Raw is very specific and personal. You have control yet freedom to create a piece that you will enjoy making and wearing. C’mon, no one enjoys waiting on the microwave.

So why is raw denim an unheard concept to most of us?

Well, for one, raw denim is usually heavier and 100% cotton which means no stretch. Have you ever tried putting on a pair of 100% cotton skinny jeans? I have. There’s a reason no one sells them. Skinny and stretch go together like chocolate and peanut butter. We fixed this problem by finding the best fabric that stretches with your body while still providing the best quality.

Secondly, like we said above, raw denim takes dedication and time. It’s a relationship. The more you wear them, work on and in them, spend time with them, the more you and your denim become one. Sure you might have to get rough with them. But in the end, it’s all love. And like any relationship, at the beginning you might be staring at these pair of jeans. They may be too simple, but you decide to take a chance on that pair anyway. You bring them into your life and closet. You do things with them you wouldn’t do with just any pair of jeans, and watch them shape into your perfect fit.

Now, we know you’re not afraid of a challenge, but somehow the rest of the denim world has failed to offer women a pair of quality raw jeans. Maybe other brands are afraid to give you the choice, but they don’t really know you, like we do. We’re a brand that not only serves you as a valued customer but trusts you and has faith in your choices. This is why we are giving you the choice to buy raw. We’re pretty sure you’ll enjoy getting rough and tough on them.

Do you have what it takes to make your mark? We know you do so get out there and make it.